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Photography portfolio www.ayabrace.fi


CORE SERVICESBRANDING & VISUAL IDENTITY
ART DIRECTION
GRAPHIC DESIGN
EDITORIAL & PORTRAIT
PHOTOGRAPHY

Studio Aya Brace is a Helsinki-based design practice working across brand design and content. We unite identity, art direction, graphic design, photography and social media content into one coherent system across channels.


Our approach is Nordic in clarity and international in outlook. We believe design should be practical and expressive at the same time, making communication effortless while giving a strong, recognisable voice. Accessibility is built in from the start.

We design for print and digital in equal measure. The work moves seamlessly across channels and carries real presence in print. From individual projects to long-term partnerships, the same red thread runs through the work, keeping everything connected. When scope widens, we bring in trusted collaborators and keep direction and delivery under one hand so the process remains collaborative, efficient and precise.

With more than a decade of experience in visual storytelling, the practice brings strategy, design and imagery together so identity and content reinforce one another rather than sit in silos. We work with forward-thinking brands and cultural organisations that value clarity, craft and a connected presence across every platform.

Studio Aya Brace was founded by Aya Brace, a Helsinki-based designer and photographer with a background in art and fashion photography, and agency experience across advertising, PR, marketing and communications.
CORE SERVICES

BRANDING & VISUAL IDENTITY

ART DIRECTION
GRAPHIC DESIGN

EDITORIAL & PORTRAIT

PHOTOGRAPHY

How we work



01 · DISCOVER                                                      We begin with a conversation to understand your goals, audience and challenges. Together we map the bigger picture, supported by research into your sector and culture. The outcome is a clear brief that guides every stage of the work.
02 · DEFINEWith clarity in place, we shape a strategic direction: tone of voice, visual language and editorial frameworks. This stage sets the foundation for design and content so every output feels aligned and consistent.
03 · DESIGN & CREATE         Here ideas come to life. We develop your identity system, visual assets and content toolkit—whether that’s logos and layouts, packaging, campaigns, or social media materials. Photography is a core part of the process: we can shoot in-house, recommend the right collaborator, or work with your existing partners.
04 · DELIVER                                        We produce the full set of deliverables with clear guidelines, so you and your team can carry the brand forward with confidence. From print to digital, every piece is designed to work seamlessly together.
05 · SUPPORT & EVOLVEOur work doesn’t end at delivery. We offer ongoing support, content creation and updates on a monthly or quarterly retainer, so your brand stays consistent and impactful.

Our Principles

CLARITY
Every piece fits the same story. From a single asset to a full roll-out, coherence comes first.

EDITORIAL CRAFT
Clear thinking with a strong visual eye so the work is both useful and memorable.

RELIABLE 
Right-sized teams, honest timelines and tidy handovers.

PRINT & DIGITAL
Built for both: layouts that hold on paper, systems that move online.

ACCESSIBLE
Inclusion by design. We use legible type, sound contrast and plain language so more people can engage.

Services

Branding & Visual IdentityLogos, colour palettes, typefaces and brand guidelines that create a recognisable, consistent look across every channel (print and digital).
Art DirectionConcepts and visual direction for campaigns, photoshoots and branded content, turning strategy into clear visuals and bringing in the right creative partners when needed.

Graphic & Print DesignDesign across digital and print, from marketing assets and presentations to posters, booklets, books, packaging and event materials. Delivered press-ready with tidy handovers.

Web DesignSimple, effective websites in Webflow, Squarespace, Cargo or Shopify, designed to carry your brand identity online. For larger builds we collaborate developers.

Editorial & Portrait PhotographyProfessional photography with a refined editorial approach, from brand stories and lookbooks to team portraits and campaign imagery. We can also source and art-direct the right photographer for your project, with an approach that is fun, personal and sometimes analogue.

Curated Social Media ContentPlanned and designed posts, stories and short-form motion that keep your brand consistent across platforms, with templates, content calendars and asset packs.
© Studio A–B  2025

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