Brand design should not be complicated.
A cohesive visual identity delivered in three packages:
Foundation · Framework · ExpansionAdd-on blocks available now or later.
View packages
The Modular Brand Packages
Package 1: Foundation (6 blocks)
For brands defining a clear, confident visual identity base.
Includes6 core brand identity blocks:
Details
- Brand overview
- Logo system
- Colour system
- Typography system
- Layout and grid
- Example applications
Details
- Timeline: 2–4 weeks
- Revisions: 2 rounds
Package 2: Framework (8 blocks)
For brands that need a coherent and recognisable identity in everyday use.
IncludesAll 6 Foundation blocks
Details
- 2 additional building blocks that focus on design and communication, for example:
- Social media templates
- Layout design for a brochure or deck
- Print materials such as business cards or flyers
- Copy and messaging
- Press and media kit
- Content plan
- Simple landing page
- Digital asset set
Details
- Timeline: 4–6 weeks
- Revisions: 3 rounds
Package 3: Expansion (12 blocks)
For brands expanding a full brand system across channels.
IncludesAll 6 Foundation blocks
- 6 additional building blocks. At this level the mix can include, for example:
- Social media template set
- Layouts for campaigns or lookbooks
- Print materials
- Copy and messaging
- Content plan
- Digital asset set
- Press and media kit
- Compact set of brand photography
- Short motion asset, for example a 5 to 10 second animation
Details
- Timeline: 6–8 weeks
- Revisions: 3 rounds
Add-on Blocks
Add-ons and supporting services to help you roll out your brand across touchpoints. Available alongside any package, or for existing clients.
Includes1 modular add-on block(e.g. art direction, photography, motion assets,
social media templates, print piece, content plan)
Details
- Timeline: 1–2 weeks per block
- Revisions: 1 round
Next step
Whether you are launching a new brand or refining an existing one, most projects begin with the Foundation or Framework package.
To find the right level for you, fill in the Brand Discovery form. I’ll review your answers and send a proposal with a clear recommendation, timeline and fixed price.
Open Brand Discovery Form
Prefer to read more first?
Download the Modular Brand System overview (PDF)